DAMAC Partners with Chelsea FC to Launch Dubai’s First Football-Themed Luxury Residences!
Dubai developer to feature on club’s shirts as 1,400-unit seafront project launches in Maritime City
Dubai’s renowned luxury real estate developer, DAMAC Properties, has entered into a groundbreaking global partnership with Chelsea Football Club to unveil the first-ever football-themed branded residences in the emirate, the companies announced on Wednesday.
The long-term collaboration will be centered around “Chelsea Residences by DAMAC,” a premium development located in Dubai Maritime City, featuring over 1,400 seafront residential units and Chelsea-branded wellness, fitness, and lifestyle amenities.
As part of the agreement, DAMAC’s logo will appear on Chelsea’s men’s and women’s team shirts for the remainder of the 2024–25 football season. The branding will debut at Thursday’s UEFA Conference League semi-final against Djurgården, marking a visible step forward in the partnership.
This initiative is poised to significantly broaden Chelsea FC’s international visibility, particularly across the Middle East, where DAMAC has built a reputation as a leading name in luxury real estate over the past two decades.
“This launch marks the first of an elite collection that celebrates not just the passion of Chelsea FC but its enduring legacy, innovative spirit and relentless pursuit of excellence,” said Amira Sajwani, Managing Director of Sales & Development at DAMAC Properties. “This initiative goes beyond celebrating the beautiful game; it sets a new benchmark for those who expect nothing less than the exceptional, every time.”
The development aims to seamlessly incorporate Chelsea FC’s branding and ethos into the property's architecture and services. According to the companies, the club’s iconic identity will be “woven into the fabric” of the project — from its concierge services to high-performance lifestyle areas, mirroring the Premier League club’s reputation for excellence, elegance, and innovation.
“DAMAC are world-renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first of its kind branded Chelsea FC residence in Dubai,” said Jason Gannon, President and COO of Chelsea Football Club.
“With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, supporting our continued growth on the global stage.”
Founded in 2002, DAMAC Properties has completed over 48,000 luxury homes across the Middle East and international markets, with a further 50,000 units currently in the pipeline. The company has previously delivered branded residences in collaboration with global luxury names like Versace, Roberto Cavalli, and de GRISOGONO.
The upcoming Chelsea Residences by DAMAC is anticipated to become a distinctive addition to the Dubai skyline, although specific construction timelines and pricing details have yet to be announced.
