This Privacy Policy explains how ERE Homes Real Estate Brokers ("ERE Homes", "we", "us", or "our") collects, uses, shares, and protects your personal data when you visit erehomes.ae, contact us, or use our property services in Dubai, United Arab Emirates. We are committed to handling your data lawfully and transparently, in line with UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data and other applicable laws.
1. Who we are
ERE Homes is a RERA-certified real estate brokerage based in Dubai, United Arab Emirates. For any privacy questions or requests, contact us at privacy@erehomes.ae or marketing@erehomes.ae.
2. Information we collect
We collect information you give us directly and information collected automatically when you use our site.
Information you give us
- Identity and contact details: name, email address, phone number.
- Property interest: budget, preferred communities, bedrooms, whether you are buying, selling, renting, or investing.
- Messages and enquiries you send us through forms, WhatsApp, email, phone, or property portals such as Property Finder and Bayut.
- Any information you choose to share with our agents during viewings, valuations, or consultations.
Information collected automatically
- Device and usage data: IP address, browser type, pages viewed, and time spent on the site.
- Cookies and similar technologies (see section 7).
3. How we use your information
| Purpose | Legal basis |
|---|---|
| Respond to your enquiries and arrange viewings, valuations, and consultations. | Performance of a service you requested. |
| Match you with suitable properties and share listings. | Performance of a service / legitimate interest. |
| Send market updates, newsletters, and offers (where you have opted in). | Your consent. |
| Meet legal, regulatory, and RERA obligations. | Legal obligation. |
| Improve our website and services and keep them secure. | Legitimate interest. |
4. Marketing communications
We only send marketing messages (including WhatsApp broadcasts and email campaigns) to people who have opted in or have an existing relationship with us, as permitted by law. Every marketing message gives you a clear way to opt out. You can stop WhatsApp messages by replying "Stop", unsubscribe from emails using the link in any message, or contact us at marketing@erehomes.ae. We honour opt-out requests promptly.
5. How we share your information
We do not sell your personal data. We share it only as needed with:
- Our agents and staff who handle your enquiry.
- Service providers who help us operate, including: Meta Platforms (lead ads and messaging), Twilio (WhatsApp messaging), Mailchimp (email), Wix (website hosting), and Google (analytics and advertising).
- Developers, landlords, mortgage advisors, or conveyancers where this is necessary to progress a transaction you have asked us to assist with.
- Authorities and regulators where required by law or to comply with RERA and UAE regulations.
6. International transfers
Some of our service providers process data outside the UAE. Where this happens, we take reasonable steps to ensure your data receives an adequate level of protection in line with UAE data protection law.
7. Cookies
Our website uses cookies and similar technologies to make the site work, remember your preferences, measure performance, and support advertising. You can control cookies through your browser settings. Blocking some cookies may affect how the site works.
8. How long we keep your data
We keep personal data only for as long as needed for the purposes set out in this policy, to meet legal and regulatory requirements, and to resolve disputes. When data is no longer needed, we securely delete or anonymise it.
9. How we protect your data
We use appropriate technical and organisational measures to protect your personal data against loss, misuse, and unauthorised access. No method of transmission over the internet is completely secure, but we work to keep your information safe.
10. Your rights
Subject to UAE law, you have the right to:
- Access the personal data we hold about you.
- Ask us to correct inaccurate or incomplete data.
- Ask us to delete your data, where there is no legal reason to keep it.
- Withdraw your consent to marketing at any time.
- Object to or restrict certain processing.
To exercise any of these rights, email privacy@erehomes.ae. We will respond within a reasonable time.
11. Third-party links
Our site may link to third-party websites and property portals. We are not responsible for their privacy practices, and we encourage you to read their policies.
12. Children
Our services are not directed at children under 18, and we do not knowingly collect their personal data.
13. Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top shows when it was last revised. Material changes will be posted on this page.
14. Contact us
ERE Homes Real Estate Brokers
Dubai, United Arab Emirates
Email: privacy@erehomes.ae
WhatsApp / Phone: available via our contact page