The Pride and Property Deal Paves the Way for an Iconic Tower in a Prime Location.
Pride and Property, a small real estate company based in the UAE, has successfully completed a major land deal worth Dh350 million. The land is located in the top business area along Shaikh Zayed Road and will be the site of a new impressive tower that will change Dubai’s skyline.
This deal is one of the biggest of its kind in 2024 and was managed by Nitin Chauhan and Kunal Singh Sandhu, partners at Pride and Property. Their success builds on their history of handling high-value real estate deals, including a recent sale of a villa plot worth Dh300 million in Jumeirah Golf Estates. Their knowledge in luxury land and high-end developments has made the company an important player in Dubai’s real estate market.
Nitin Chauhan emphasized the attractiveness of luxury living in Dubai’s top locations. “This project represents the highest level of luxury living on Shaikh Zayed Road,” he says. “Its unmatched location, with beautiful views of Shaikh Zayed Road and the sea, naturally attracted interest from leading developers.”
He added, “The new luxury tower will change the skyline and show developers’ confidence in Dubai’s growing real estate market. The city’s leaders have created an amazing vision for the sector, which still has a lot of room to grow.”
Chauhan is known for focusing on customer needs and specializes in luxury land and development opportunities in similar top locations. He has been an important figure in Dubai’s real estate market since freehold properties became available.
Kunal Singh Sandhu, Founder of Pride and Property, mentioned that this sale is a significant achievement for Dubai’s luxury real estate market. With over 15 years of experience in the luxury sector, Sandhu has specialized in selling properties before they are built and in luxury developments. He has managed some of Dubai’s most important projects before starting Pride and Property.
“Our team put a lot of time and effort into this deal, which shows the growing demand for high-end real estate in Dubai,” he says. “The luxury property market here is growing, and even better things are coming.”
This deal highlights the strong growth of Dubai’s luxury real estate market, confirming its position as a global leader in 2024. With 2024 being a record-breaking year, Dubai’s real estate sector looks ready for even more success in the future.
The deal also shows the ongoing strength of Dubai’s luxury real estate market, which continues to attract investors from around the world. As the city continues to innovate in architecture and urban development, projects like this one are set to transform its skyline and strengthen its reputation as a top destination for valuable property investments.



